PMU reaps benefits in new French online gambling environment
According to a trading update issued Monday, the French online and land gambling group Pari-Mutuel Urbain (PMU) is enjoying significant and early rewards from the liberalisation of the French gambling market, reporting a 400% growth in sign-ups at its website since May alone.
The company’s advantageous licensing position as the football World Cup action commenced, and its sports betting partnership with Paddy Power and Orbis contributed to what it described as a ‘very encouraging’ start to online gambling sector operations, which were augmented July 1 by the launch of dedicated French online poker action in partnership with Party Gaming.
Player registrations on the website soared starting early June, with some 9 million unique visits to the site during that month, the update revealed, whilst new customer sign-ups grew four-fold compared to previous months on the website, when horse racing action was offered pre-market liberalisation.
During H1,2010, overall internet wagers on racing increased some 19%, but a growth of over 200% in bets made via mobile phone technology was recorded.
July 3rd, 2010 by admin | No Comments »
